It explores the applicability of these methods to digital offers, and thereby adds to the growing body of evidence on the value of cultural institutions. The research undertaken in this report uses methods that are consistent with HM Treasury Green Book (2022) guidance on Social Cost Benefit Analysis (SCBA). In particular, it seeks to establish whether a contingent valuation methodology can be implemented, acknowledging that other approaches such as the price sensitivity meter or time use may also provide monetary estimates of the benefits to users derived from the digital offers of museums and art galleries in England. The research undertaken in this report is therefore exploratory. The authors understand that the research in the economic valuation of digital offering is still in its infancy. Primary research was conducted to estimate the value the digital offer of art galleries and museums in England, using the same economic valuation techniques that the authors have applied for Arts Council England to the traditional ‘offline’ offer, or the in-person experience, of a variety of cultural institutions. For this report, ‘digital offer’, or ‘digital content’, is defined as any online content offered by art galleries and museums specifically, which may include audio and visual imagery, games, videos, social media posts and more. This timely research comes as the public’s behavioural engagement with culture has shifted in the face of the coronavirus (COVID-19) pandemic. Executive summaryĪs part of its programme of research on how arts and cultural organisations can use economic valuation techniques to better demonstrate their social and cultural value to the wider public, Arts Council England (ACE) has recognised a need to explore their applicability to digital culture, such as the online content offered by cultural institutions on their websites. Simetrica Jacobs and Creative Industries Policy Evidence Centre: Dr Madeleine Arber, Hasan Bakhshi, Hazel Cranmer, John Davies, Dr Daniel Fujiwara, Daria Incarnato, Augustin Lagarde, Dr Ricky Lawton and Peter O’Donovan 1.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |